The category of applied arts—which includes fields such as architecture, industrial design, and fashion—surrounds us every day, at home and in the streets, often without us even realizing it.
Fashion is one of the most vibrant forms of applied art: it brings together creativity, craftsmanship, and personal expression, entering each of our lives in the most natural and intimate way. That is precisely why it belongs in Artium—a space designed to foster unexpected encounters between people and art. A place that opens up new horizons.
We see hosting Mercedes-Benz Prague Fashion Week at Artium as a natural continuation of this idea. All the more so because this year’s fashion week will give exceptional space to a younger generation of designers and emerging talents who are seeking new contexts for presenting fashion, while also placing greater emphasis on responsibility—whether in terms of sustainability in the fashion and textile industry or in shaping perceptions and ideals of physical perfection. This more sensitive perspective of young fashion designers on today’s world fully aligns with this year’s Artium dramaturgy: the Line of Responsibility.
Fashion Week at Artium will therefore be more than just a showcase of clothing. It will be another expression of the mission of this distinctive artistic space: to bring art into people’s lives, to create new unexpected encounters, and to inspire fresh ways of seeing both our own lives and the world around us.